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Z365" or "Festival all year round" is the new strategic point of the Festival in which converge investigation, accompaniment and development of new talents (Ikusmira Berriak, Nest); training and cinematic knowledge transfer (Elías Querejeta Zine Eskola, Zinemaldia + Plus, Filmmakers' dialogue); and investigation, disclosure and cinematic thought (Z70 project, Thought and Discussion and Research and publications).
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James Verdesoto. The Art of Visual Storytelling: Crafting Iconic Movie Posters
In this talk, James Verdesoto explores the art of creating movie posters that not only capture a film's essence but also become enduring symbols of cinematic culture. With insights from his work on iconic films like Pulp Fiction and Ocean’s Eleven, James will reveal how to distill a movie’s narrative, themes, and emotional impact into a single, striking image. Through behind-the-scenes stories from his career, James will emphasize the crucial role of aligning visual marketing with the director’s vision and the film’s tone. He will share practical advice for filmmakers, producers, and students on how to effectively collaborate with design teams to ensure that posters, trailers, and digital content accurately reflect the film and captivate the target audience.
James Verdesoto is a distinguished creative director and president at Indika
Entertainment Advertising, where he has been creating key art campaigns for 30 years. At Indika, he formulates creative strategies and produces striking artwork to communicate the vision of filmmakers and distributors to audiences. Over the years, James has created over 800 campaigns for clients such as Netflix, Amazon Prime Video, Warner Bros., HBO, and Universal, leveraging his expertise to elevate films to their greatest potential.
Monday to friday: 09:00h a 14:00h | 16:00h a 19:00h