72SSIFF - 20/28 September 2024
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James Verdesoto. The Art of Visual Storytelling: Crafting Iconic Movie Posters

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In this talk, James Verdesoto explores the art of creating movie posters that not only capture a film's essence but also become enduring symbols of cinematic culture. With insights from his work on iconic films like Pulp Fiction and Ocean’s Eleven, James will reveal how to distill a movie’s narrative, themes, and emotional impact into a single, striking image. Through behind-the-scenes stories from his career, James will emphasize the crucial role of aligning visual marketing with the director’s vision and the film’s tone. He will share practical advice for filmmakers, producers, and students on how to effectively collaborate with design teams to ensure that posters, trailers, and digital content accurately reflect the film and captivate the target audience.


Participants
James Verdesoto
Creative director and President at Indika Entertainment Advertising

James Verdesoto is a distinguished creative director and president at Indika
Entertainment Advertising,  where he has been creating key art campaigns for 30 years. At Indika, he formulates creative strategies and produces striking artwork to communicate the vision of filmmakers and distributors to audiences. Over the years, James has created over 800 campaigns for clients such as Netflix, Amazon Prime Video, Warner Bros., HBO, and Universal, leveraging his expertise to elevate films to their greatest potential.


01:09:55 es
James Verdesoto. The Art of Visual Storytelling: Crafting Iconic Movie Posters
Tuesday, September 24th, 2024 - 17:30
01:09:55 eu
James Verdesoto. The Art of Visual Storytelling: Crafting Iconic Movie Posters
Tuesday, September 24th, 2024 - 17:30
01:09:55 en
James Verdesoto. The Art of Visual Storytelling: Crafting Iconic Movie Posters
Tuesday, September 24th, 2024 - 17:30

Tuesday 24th, September
17:30 h.

Public: invitations available on the Festival website, the Zinemaldi Plaza and the Tabakalera ticket office from the day before the event. Accreditation-holders: through the ticket booking system.
Tickets on sale from Monday 16 September at 9am
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