Yet another year TikTok is an outstanding partner of the San Sebastian Festival in order to continue celebrating the passion for cinema and to promote culture and entertainment, both on and off the platform.

The San Sebastian Festival is famous worldwide as a meeting place for moviemakers, producers and lovers of the seventh art. TikTok is delighted to increase its commitment to the culture of film and to continue promoting creativity and art, bringing this exciting cultural event to more than 1 billion users all over the world.  

This collaboration will enable the TikTok community to enjoy an even greater connection with the film world, offering a new take on the Festival through content in the Festival’s official TikTok account, @sansebastianfes. This means that when the movie world rolls into San Sebastian in September, TikTok will become an interactive window sharing the essence of the Festival with the world.  

José Luis Rebordinos, Director of the Festival, stresses that “for the San Sebastian Festival this partnership with TikTok is hugely important, because it enables us to connect with new audiences and explore new forms of connection with the public”.

San Sebastian Festival trends on TikTok

Film buffs on TikTok will be able to visit the most exclusive spaces of Spain’s biggest film fest without leaving their homes. Creators like @telocuentosinspoilers, @yunimatstudios, @arianehoyos, @lizziemcwhore and @sensafilm will use their POV to share their daily experience in San Sebastian and the key moments of the event. The red carpet, premieres and what goes on behind the scenes will offer the hottest content that no movie lover will want to miss.

And those who want to come along and live TikTok from the Festival and do just that at the TikTok Space in the Plaza Okendo. A space designed to share the best impressions of the Festival, and which will receive the visit of many of the year’s protagonists.

Through the profiles of the participants themselves, and in the @TikTok_ES account, actors and directors will address the community of more than 1 billion TikTok users and share their experiences, anecdotes and even the odd secret of this fabulous movie get together live with the TikTok community.

The movie world trends on TikTok

TikTok has become a space where creative expression flourishes and users can share and discover stories on video. The platform has therefore proven itself to be the perfect stage for creators to show their creativity and their unique take on the world, experiencing with new narrative forms.   

TikTok has also become a powerful tool for spreading culture. Thanks to the platform, users can discover and explore different artforms, including the cinema, while connecting with like-minded people around the world.  

The #FilmTok community, which already has more than 69 billion views, is a clear-cut example of how the platform has stimulated interest in the cinema while prompting discussion on films, directors, actors and all aspects encompassed by the industry. From a more local point of view, #CineEnTikTok, has racked up more than 1.9 billion views. A community where users share content on the cinema, recommending films, sharing reviews or even recreating iconic scenes, helping culture to travel, breaking through geographic and linguistic barriers, and turning the platform trends into cultural norms.