San Sebastian Film Festival

73rd San Sebastian Festival - 19/27 September 2025

73SSIFF - 19/27 September 2025

| es |

Official
Sponsors

Media
Partner

73rd edition Z365 Calls News Press Industria

The Festival

Organization

Film or Project Submission

Accreditations

Tickets

Publications

Merchandising

Sponsorships and partnerships

Sections

Films

Films to be

Thought and discussion

Awards

Official Awards

Other Awards

Honorary Awards

Industria

Press

History

Previous editions

Artxiboa

Photographic library

Z365" or "Festival all year round" is the new strategic point of the Festival in which converge investigation, accompaniment and development of new talents (Ikusmira Berriak, Nest); training and cinematic knowledge transfer (Elías Querejeta Zine Eskola, Zinemaldia + Plus, Filmmakers' dialogue); and investigation, disclosure and cinematic thought (Z70 project, Thought and Discussion and Research and publications).

Zinemaldia+Plus

Thought and discussion

Research and publications

EQZE

Artxiboa

Ikusmira Berriak

Nest

Filmmakers' dialogue

In progress

Film submission - General sections

(01/17/2025 - 06/17/2025)

Film submission - Culinary Zinema

(01/17/2025 - 06/17/2025)

Film submission - Klasikoak

(01/17/2025 - 06/17/2025)

Films

Rules of participation

Entry Forms

(08/01/2025 - 08/11/2025)

Film submission - General sections

(01/17/2025 - 06/17/2025)

Film submission - Culinary Zinema

(01/17/2025 - 06/17/2025)

Film submission - Klasikoak

(01/17/2025 - 06/17/2025)

Eusko Label

(05/02/2025 - 06/17/2025)

Loterías Short Films

(05/02/2025 - 06/17/2025)

Nest - Film School registration

(06/02/2025 - 07/02/2025)

Film Library

(07/10/2025 - 09/16/2025)

Works in Progress

WIP Latam - Entry Form

(06/02/2025 - 07/02/2025)

WIP Europa - Entry Form

(06/02/2025 - 07/02/2025)

Projects

Europe-Latin America Co-Production Forum - Entry Form

(04/15/2025 - 06/16/2025)

Zinemaldia Startup Challenge - Entry Form

(04/14/2025 - 05/30/2025)

Ikusmira Berriak - Entry Form

(July-August 2025)

Residences

Ikusmira Beriak - Entry Form

(July-August 2025)

Youth Jury

Entry Form

(08/01/2025 - 08/11/2025)

Complete this form with your details for accessing the contents reserved for registered users.

Enter your email and press send. You will receive a link through which you can reset your password

Complete this form with your details for accessing the contents reserved for registered users.

* I have read and accept the privacy policy

We inform you that the personal data you provide to us on completing this form will be processed by the San Sebastian Festival as the body responsible for this website. The personal data we request will be processed for the purpose of sending you our newsletter. Authorisation to do so is given through the consent of the interested party. Only the San Sebastian Festival will send you messages and we will not disclose your data to third parties. We inform you that the data you provide to us will be stored in the Mailrelay (email marketing providers) servers, located within the EU. See the Mailrelay privacy policy. If you do not enter the data appearing as mandatory on the form, we may be unable to fulfil your request. You can exercise your rights of access, rectification, limitation and deletion of data at privacidad@sansebastianfestival.com. You can consult additional and detailed information on Data Production in our privacy policy.

Videos

Donostia

Agenda

Festival diary

Pictures

Idiomas

...

Search in programme

Complete programme

Screenings by day

Screenings by section

Tickets

About tickets sale

General sale

Tickets with discount

2016. 64th Edition

Home Festival Diary

AUDIENCES IN MOTION: YOUTH AUDS, MEASURING SUCCESS

Monday, September 19th, 2016

San Sebastian’s European Film Forum, entitled Audiences in Motion, had a practical bent, examining best-case practices and strategies for reaching youth and international audiences, and how to measure success. That is a matter of urgent concern. The theatrical film market share for non-national European films in the European Union is around 10%, compared to up to 70% for American films, said Martin Dawson, deputy head of unit at the European Commission’s Media Program.

Also “People under 30 have a tendency to avoid traditional media like cinemas and TV,” reflected keynote speaker Stefan Schmitz at Avalon, a Madrid-based production-distribution

house.

The most obvious way to target younger users is via the web. At a first round table, Marianne Furevold-Boland, a producer at Norwegian public broadcaster NRK, presented “Shame,” a NRK web series featuring five teen girls. It hit 1.26 million users by the end of its second

season. One key was “real time” release: If a party happened on Friday night, the episode featuring it bowed on a Friday night.

RTVE, Spain’s nationwide public broadcaster, has created a VR version of its cult time-travel drama, “El Ministerio del Tiempo,” and a Spanish “Life in a Day,” with all of its contents webcast, he added.

France’s Camille Lopato explained how she has opened a 17-seat VR cinema. Its clients are increasingly young people seeking the experience of watching VR. The main challenge: the lack of VR content.

Digital has redefined the attainment and valuation of distribution success, said Felipe Ponton,

director of development at Telefonica’s Movistar Plus, at a second panel on data analytics.

“Notoriousness” and a qualitative customer assessment” are two new criteria, he argued.

For VOD platforms, editorialising and branding are key to gaining and retaining audiences, observed Tania Sutherland, at Mubi.

If there is a European audience for European series and films, this could be a matter of language, added Arturo Guillen, at audience measurement company Comscore.

JOHN HOPEWELL