Z365" or "Festival all year round" is the new strategic point of the Festival in which converge investigation, accompaniment and development of new talents (Ikusmira Berriak, Nest); training and cinematic knowledge transfer (Elías Querejeta Zine Eskola, Zinemaldia + Plus, Filmmakers' dialogue); and investigation, disclosure and cinematic thought (Z70 project, Thought and Discussion and Research and publications).
Born in Mexico City in 1962. Since graduating from Mexico’s Centro de Capacitación Cinematográfica, her professional activity has always been divided between writing for the screen and promoting the culture of film.
She founded the International Festival of Film Schools and the International Encounters of Documentary Film, “Escenarios de Fin de Siglo”. She has developed her intense film promoting activity at numerous film festivals and events, particularly the Vid@rte International Video and Electronic Arts Festival and the Acapulco French-Mexican Film Festival.
She is also an active member of the Board of the Guadalajara International Film Festival; was Chairwoman of the Mexican chapter of the Women in Film and Television International (WIFT); and member of the Board of Directors of the International Film Festival for Young Children (…and not so young).
As a screenwriter, her work for cinema includes the feature films En medio de la nada (Hugo Rodríguez, 1992), Grand Prix Fecimex for Best Feature Film, and De la calle (Gerardo Tort, 2001), winner of the Zabaltegi-New Directors Award at the San Sebastian Festival and of several acknowledgements in Mexico and the world. She also co-wrote the screenplay for the films La última noche (Alejandro Gamboa, 2005); La guerrilla y la esperanza: Lucio Cabañas (G. Tort, 2005); Viaje redondo (G. Tort, 2009), Best Film at the Guadalajara International Film Festival; and ¿Alguien ha visto a Lupita? (Gonzalo Justiniano, 2012).
She has written several short films, has taught screenwriting and was a consultant for numerous film productions. She was formerly a member of the National System of Art Creators.
In recent years she was the Director General of the Mexican Film Institute (IMCINE), a government body responsible for articulating public film policies in Mexico.